UW Medicine Location Search.png

UW Medicine Location Search

Business Goal: Create an experience that enables potential patients to easily explore locations, choose one that meets personal selection criteria and make an appointment or contact the location.

User story: As a potential patient of UW Medicine, I would like to 1) easily search for and choose a location close to me that meets my needs, 2) quickly vet the breadth and availability of services offered and 3) view contact information readily, so that I can call the location to ask a question or efficiently make an appointment.

Context: When users come to UW Medicine location search, they are activating the tag positive neural network and thus in a task positive mind set. They have very specific questions such as:

  • Is it close to me?

  • Are the services I need offered?

  • What do I do next?

  • How can I get this done quickly?

These guiding questions were compiled from preliminary user interviews around information seeking behavior completed in February.

My impact: I served as the sole UX/UI resource tasked with designing a flexible search results system.

Responsibilities:

  • Generative user testing (via UserTesting.com) to determine content/UX elements of the location cards

  • Wireframing

  • Evaluative user testing of the search form and results display

  • High-fidelity UI design

  • Participation in all Agile ceremonies as an embedded member of the development team

  • UX/UI review before code release

Redesigned elements of the experience included:

  • Top search input form

  • Incorporation of a ‘Use my location’ interaction option

  • Responsive, deep preview card results that surface the ability to virtually “Get in line” for urgent care

Design goals:

  • How can we make the interface more useful by prioritizing the information users seek and providing a deep preview about a particular location?

  • How could we make the interface more actionable by providing opportunities for user to not only find information they seek, but appoint and act on it?

  • How can we reduce the visual clutter and make the information more scannable?

Key design considerations:

  • Creating a snapshot that would provide utility and value to potential patients, so they aren’t forced to click through to a location result page to view the information they need (Reduce click cost)

  • Balancing the representative of scannable content/options with brevity

  • Building a cohesive experience while surfacing information of varying lengths/detail

See interaction screens below.