Regency Beauty Institute Guidelines.png

Regency Beauty Institute

UX content strategy, UI writing

Identity Guidelines

Brand Book

For a brand with a robust digital and print collateral system; multiple departments leveraging collateral and diverse vendor relationships, documenting brand decisions was critical to maintain consistency. I served as the content strategist and sole copywriter crafting the cosmetology education provider's first identity guidelines. My role involved identifying the types of content to include, drafting it and managing an external creative resource to complete the design.

View the entire work and copy call-outs below.

Selected Excerpts