MentorMate // 2017 Relaunch
Written to render complex services easy to scan and comprehend, I served as the lead content strategist and sole copywriter for the January 26 relaunch of MentorMate.com.
Rather than divide content by service, it is organized within a portal page to speak directly to members of the four target audiences I identified.
Group 1: The early stage companies MentorMate works with need to ideate and "focus" their ideas.
Group 2: The mid-size companies MentorMate works with need a trusted development partner to "build" their solutions.
Group 3: A segment of the companies MentorMate works with seek staff augmentation to increase technical expertise to "accelerate" progress.
Group 4: The enterprise companies MentorMate works with need a team to impact all levels of the business to help them "evolve."
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Selected Excerpts from the Solutions & Company Pages
On the four solutions pages — Focus, Build, Accelerate and Evolve — content is nested within expandable accordions to enable easy reading for all users, and yet provide the detail for users who seek more information.
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Selected Services Page Excerpts
I served as the lead content strategist and writer crafting all content featured on the MentorMate website relaunched in November 2015 to better communicate business capabilities and service offerings. The rewrite applied the "matters" positioning I conceptualized and pitched to company leadership. It also reflected my update to the brand tone/voice.
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Solution Page Excerpts
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