Regency Beauty Institute
Go Cosmo! Campaign Experience
While working at Regency Beauty Institute, I collaborated on the development of a messaging campaign to reach high school students and present cosmetology education as an exciting post-grad option. During the course of the project, I participated as a member of the tight-knit strategy team working with our Creative Director to create and pitch the messaging: Go Imagine. Go Create. Go Cosmo!
Content production for the introduction of the high school section to the website was drafted to fully reflect campaign objectives. Digital content produced included all panel, page and button copy. The phrase, "Go Cosmo!" was the result of a team effort, while the addition of "Go Imagine. Go Create," was original.
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